I first discovered Studio Choo when I was researching flower farms (more on that in a future post), and have been coveting The Flower Recipe Book since it was published this Spring.  Studio Choo is a flower shop in South San Francisco, so living in New Jersey, I won’t be experiencing a real arrangement any time soon.  But that doesn’t mean that I can’t be inspired by their flower artistry in the form of their new book or their blog.

flowerrecipebook

 

Authors Alethea Harampolis and Jill Rizzo provided this description on the Studio Choo website:

We are so excited to share our first book with you (release date April 2nd, 2013), THE FLOWER RECIPE BOOK! The arrangements in it run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Ingredient lists specify the type and quantity of blooms needed; clear instructions detail each step; and 400 photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. The book is packed with ideas for unexpected vessels, seasonal buying guides, a flower care primer, and fun design techniques you need to know!

It’s called a recipe book because they show the ingredients you need for each arrangement.  And then they show how to build it step-by-step.  Here are some things I really like about the book:

  • The arrangements are beautiful and modern.  They defy traditional floral design by weighting arrangements in a unique way, varying heights, and using unusual combinations of flowers.
  • The arrangements feel within reach of anyone because they provide different levels of difficulty:  1) simple, 2) with company, 3) special occasion.
  • It lists flowers alphabetically and demonstrates how to make an arrangement with that particular flower.  So, if you have a certain flower in mind, you can look the flower up and find sample arrangements.  There are over 40 flowers to choose from, not including all the foliage and other “textural ingredients”.  (I even learned the names of some familiar yet, until now, anonymous flowers!)
  • The vases (or vessels as they call them) are different from what you normally see, and the way they use them demonstrates how a unique vessel changes the whole feel of the design.  Forget vases!  This is inspiring me to go on the hunt for my own vessels.

It’s an eye-filling book with 400+ stunning photographs that is sure to be enjoyed by anyone who loves flowers, even if you’re not interested in doing your own flower arrangements.

And now, for a limited time, you can get the iBook version The Flower Recipe Book for FREE at Crate and Barrel.  The offer is available until 10/31/13.  (Note: I’m not sure if the offer is available to my Canadian friends, but give it a try.)

I just have the iBook version right now, but I’m sure somewhere down the road a hard copy will appear in my home (hint hint). 

 

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